A woman walks through a warm, wood-beamed kitchen at dusk, pendant lights glowing above a marble island

Commercial · 2026

URBANTONIX

A skincare launch film created with Visionary Co., with colour by Ari Jhangiani.

Overview

Urban Tonix was one of the first commercial projects I graded with Visionary Co., and a big part of the process was learning how to translate creative feedback into something practical inside the grade.

The first pass already had the warmer evening look the team wanted, but Zain felt the footage needed more depth and separation between the subject and background. From there, I worked through revisions using masking, lighting adjustments and shot-by-shot colour matching, while regularly sending frames back to Zain and Tom to make sure I was moving in the right direction.

We also worked from visual references instead of trying to describe everything through colour terminology. That made the process much easier. I could see exactly what they meant by wanting something cleaner, slightly moodier and more cinematic without pushing the footage too far.

A lot of the final polish came down to smaller things: matching green and purple casts between bathroom shots, warming individual clips, controlling distracting greens and bringing the subject forward where needed.

The team

Zain Hussain — Creative & Strategic Director

Tom Buhler — Creative Director & Director of Photography

Jon Roberts — Photographer

Chloe Green — Talent

Ari Jhangiani — Colourist

Stills

Woman in a white t-shirt caught mid-turn beside a marble kitchen island, wood-beamed ceiling and globe pendant lights behind her

Woman in white top and cream trousers, barefoot, reading a book through open sliding glass doors, potted olive tree and woven lounge chair in the foreground

Overhead shot of two hands holding a compact with a dab of amber product, under a brass gooseneck tap over a white sink, gold stacked rings on the counter edge

A hand reaches for a stack of books beside a lit candle on a wooden side table, set on a patterned rug beside a cream sofa

Close-up of a wine glass's shadow stretched across warm, sunlit wood grain

Woman arranging pink tulips and eucalyptus stems into a glass vase on the marble kitchen island

Close-up of a hand with pale pink nails picking up a glass URBANTONIX Cleansing Balm jar from a marble counter, amber pump bottles behind

Overhead shot of sudsy hands rinsing under running water at a sink, a burnt-orange smear of product on the palm

Close portrait of the woman near a mirror, gentle smile, gold hoop earrings, fingers touching her jawline

The final film

The version on the site is the result of several rounds of feedback between myself, Zain and Tom. What I liked most about this project was that the grade wasn't treated as a one-shot handoff. We kept refining individual shots until the colour felt consistent with the direction they had in mind.

By the final pass, most of the remaining notes were tiny shot-matching and exposure adjustments, which was a pretty good sign that we had landed where we wanted to.